This is me.

I have worked in communications and marketing for almost 20 years. Over that time, I have learned that good communication is about far more than visibility. It shapes how companies are perceived, whether brands build trust, and whether people understand what something actually stands for.

My path into this field started while I was still at university, first as a freelancer in trade fairs and events. Later, I moved to Hamburg and learned public relations from the ground up at an agency. Since then, I have worked across very different communication contexts, with major brands, international projects, and topics that go far beyond classic social media work.

I was one of the first social media managers in Germany and have worked across both B2C and B2B contexts. That experience showed me how closely content, visibility, responsibility and collaboration are connected. This is exactly why I never think about communication only in terms of external impact. I am just as interested in how it is created internally, whether people stand behind it, and what it actually says about a company.

That is why I never see communication in isolation, but always in relation to positioning, structures and the people who make it possible.

I like to work strategically and pragmatically at the same time. I am not interested in concepts that look good on paper but do not hold up in practice. AI is part of my work now, but not as a substitute for thinking or responsibility. It is a tool. The human part remains essential.

Outside of work, I value nature, quiet, movement and real conversations. I think that shapes the way I look at communication too, not just at what is visible, but at what actually holds underneath.

The easiest way to reach me is by email: hello [at] anywhereshegoes [dot] com.